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2018-02-19
Market your business constantly


Marketing is the lifeblood of any small business. Without marketing there is no advertising, without advertising there are no leads, without leads there are no sales, and without sales there is no revenue. Without revenue you don’t have a business.

To avoid that type of vicious cycle, you have to constantly market your business. There are quite a few ways to constantly market your business in an affordable fashion.

Free business marketing tools include:

  • Social Media
  • Blogs
  • Email Marketing
  • Specials & Promotions

Social Media Marketing Essentials:

  • Have at least TWO active business social media profiles.
  • Post new content regularly.
  • Boost your posts from time to time.
  • Engage with your clients.

The benefits of blogging:

  • Blogging is the oil on which digital content marketing runs.
  • A blog gives you a platform on which to constantly create new and exciting content.
  • Blogging is an essential part of SEO which improves the visibility and ranking of your website in search engines such as Google or Bing.
  • Blogging can help you become the “go to” person in your industry and establish you as an industry commentator and expert.

The benefits of email marketing:

  • Email marketing is still the easiest and cheapest form of digital marketing.
  • People are more likely to read content that is directly delivered to their inbox.
  • Having a subscribe option on your website will help you to constantly build your mailing list.

The benefits of specials and promotions:

  • Regular specials and promotions are essential to stimulate interest in your products.
  • It allows clients to compare your products to similar products.
  • It helps generate new traffic for your website.

To help SME’s constantly market themselves online, we have affordable website design packages which includes features such as bulk emailing, a blog, social media share buttons and links which help you to continuously market your business online.

We are the most affordable web design agency in South Africa, offering South Africa’s most affordable web design and ecommerce web design packages.

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