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2017-07-12
Effective Web Design and SEO in one package


There are literally millions of websites in South Africa, with thousands more created daily. With this proliferation of websites, comes the need to optimise your website using various SEO (search engine optimisation) techniques.

If your website is not optimised to be found on search engines such as Google, all you really have is a nice looking little place in cyberspace which holds no economic value to your business.A website has one purpose, and one purpose only: to help you sell more products or services online. If you are not making online sales, then your website is ineffective.

However, even before you can make sales, you have generate traffic to bring visitors to your website.

The easiest way to optimise your website is with:

Great Content : one of the easiest ways to regularly update your website with great content is through blogging on your website. Your business blog must be a page on your website in order for your website to benefit from traffic generated by content on your blog.

Keywords: Keywords are the words that people would use un search phrases to find products or services that are sold via your website. Keywords are like a trail of virtual crumbs that leads traffic to your site.Keywords vary from business to business and from industry to industry and some are more valuable than others.

Page Titles: this the test when you move your cursor over a web page tab.It is important to properly title your website pages, otherwise Google could penalise you and this could cause your website to appear lower in Search Engine Results Pages (SERP’s).

Most small business owners to not have the time or skills to worry about all this technical stuff. So they require a system that can do it automatically.

The Kwikwap system on which all our websites are designed and run is such a content management system.

The Kwikwap system offers the following in order to enhance your SEO and get your website onto the 1st page of Google:

Keyword Tool for the home page, about us page and each product page which ensures that your website contains sufficient keywords on the relevant pages in order to appear in search engine results.
Blog: Every ecommerce website designed by us also has a blog feature which is an important tool in content creation and onsite SEO.
All the pages in the CMS are properly titled and structured for SEO purposes.

Also through Kwikwap we are Google Certified Adwords partners and can create effective and profitable Google Adwords campaigns for your small business at a price that will match your budget

 

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